“Just Say Do!” is obviously a play on words, primarily inspired by Nancy Reagan’s naively simplistic solution to the problem of drug abuse among American youth: “Just Say No!” I would like to hope this undertaking will have more success than that ill-fated attempt at social engineering!

Devil's Fork

It also takes some inspiration from Homer Simpson’s famous monosyllabic utterance whenever he has done something stupid or embarrassing, which has quickly taken on a wider cultural life of its own, usually meaning something like, “That’s a no-brainer!!”